I didn’t exactly choose the name Wend & Wild — it feels more like something I unearthed. As though it had been resting quietly beneath the surface, waiting for the right moment to be found.
It didn’t come from a business plan or a five-year vision. It came from somewhere deeper, from a question that had been quietly growing inside me: What if I valued something else?
What if I chose a different path? One lined with seeds, stories, and slow mornings. One where I made time to know myself, not as separate from nature but as part of it. Not in control, but in relationship.
It came from the space between unmet needs and long-held dreams. A longing for a gentler pace. A wish for beauty, purpose, and quiet connection. A desire to give something back – to the land, to the community, to the parts of myself that are soothed in nature.
Wend speaks of moving with intention, but not haste. A meandering path that still knows its direction. That’s how this project began — growing flowers from seed, one by one, without quite knowing where it would lead. The direction was always there: to grow beauty, to feed the pollinators, and to share flowers freely.
And Wild felt like the natural companion. It echoes freedom and flow, the way nature finds its way, moving in response to the shifting world with quiet wisdom. It reminds me that even with direction, there’s no fixed route. That softness and structure can co-exist.
Together, Wend & Wild feels like more than a name. It feels like the kind of energy I want to live by. A path I want to walk. A way of being I want to nurture. A quiet legacy I hope to leave behind – rooted in respect, shaped by collaboration, and always open to the changing light.
It’s a deeply intentional, gentle revolution.
I hope the name speaks to you too, and that over time it comes to mean something rooted and real here in the village.